Relais & Chateaux, an association of the world’s finest hoteliers, chefs and restaurateurs is looking to expand its member base in India by adding new hotels and restaurants in the network of over 500 properties globally. The association is also looking to direct rich Indians travelling abroad to the member properties. Currently six hotels are part of the Relais worldwide network of 520 properties in over 60 countries.
“Relais does not have any restaurant from India in its network. I think there are a few of them worthy of becoming members and I might approach them to be a part of it and would definitely want a restaurant member from India soon,” said Jaisal Singh, the newly elected vice-president of Relais & Chateaux.
Singh, who is the chief operating officer of Sujan Luxury Hotels, a boutique hospitality firm with an annual turnover of about Rs 8 crore, says he is also looking to add a few more hotels to the network during his four-year-long stint with the association. Singh is the first Indian to be appointed as the vice-president. Two properties of his company are also part of the association from India.
Currently six destinations in India are a part of Relais & Chateaux network with the latest one being Samode Safari Lodge at Bandhavgarh, a part of heritage hotel group Samode Hotels. Another hotel, Mihir Garh in Rajasthan, will also make it to the list. Singh’s mandate as the vice-president also includes spreading awareness about the association in India. “Relais is virtually unknown here, unlike in the West where it is popular.” India is also a potential source market for Relais Relais network last year.
The group is known for its extremely strict admission standards. In addition to luxurious facilities, members must have special features distinguishing them from chain hotels. Most of them are historic landmarks such as castles, manor houses, or townhouses in idyllic settings and offering exquisite cuisine. Relais & Châteaux is an example of affiliate marketing.