Hotel News: Luxury brand ITC Hotels to Invest 9000 crore to have a portfolio of 150 Properties

Launched in 1975, India’s top most luxury hotel chain ITC Hotels is on the way to have a portfolio of 150 hotels within four years of time down the line. The group’s brands are explored into: WelcomHotels which offer five-star hospitality for the discerning business and leisure traveller, Fortune Hotels operates mid-market to upscale properties and WelcomHeritage brings together a chain of palaces, forts, havelis and resorts that offer a unique experience.
This ambitious plan is budgeted of 9000 crore. At this point they operate 102 hotels, but they are looking for 150 hotels in the next three to four years, of which 33 hotels will be under the managed Fortune hotels brand,” .
Their last year’s launch brand My Fortune will have six fully-owned hotels across Coimbatore, Guntur (a major tobacco district), Bhubaneswar, Srinagar, Kathmandu and another undecided location.”
The are on the process of launchinganother five other hotels — in Mahabalipuram, Kolkata, Ahmedabad, Hyderabad and Colombo — by 2018.
After Modi’s take over as the Prime Minister, India’s hotel industry is looking forward for positivity of FDI, which will create more travel business, since the present scenario is sluggish.
Recently they added ITC Grand Bharat, India’s first all-suite one-of-a-kind destination luxury resort in Gurgaon, is an epitome of fine living and fine dining. It symbolises the concept of ‘Bharatvarsh’, encompasses the essence of India and brings to life myriad facets of the great nation through its architecture, interiors, services, cuisine, decor, and ambience.