The Great Exhibition, held in London in 1851 and since then every five years, World Expos attract millions of visitors who explore and discover pavilions, exhibitions and cultural events staged by hundreds of participants including nations, international organisations and businesses. The next World Expo takes place in Milan, Italy, in 2015. The focus: “Feeding the Planet, Energy for Life”.
In winning the right to host the Expo 2020 Dubai, the UAE and its people set upon a journey that will culminate in welcoming an unprecedented 25 million visits over six months and place the country at the centre of the international stage on the eve of its Golden Jubilee.
Equidistant between Abu Dhabi and Dubai, the venue site will be serviced by three international airports and a world-class road and transport system to ensure ease of access and seamless operations for both participants and visitors.
Construction begins in 2015 and is planned to be completed by 2019, allowing for readiness testing across networks, systems and technologies.
Among all these developments, the Hotel industry has to play a pivotal role, since Dubai Corporation for Tourism and Commerce Marketing (DCTCM) is targeting 25 million tourists in the next five years. So Dubai plans to open 20,000 more hotel rooms by the end of 2016 with the focus shifting to mid-market properties and achieve 150,000 keys by 2020 as part of its plan to become the world’s most popular city destination.
At this point they have 51 applications for mid-level hotels; which is an important component that will help the emirate achieve this target.